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Haldiram Snacks Private Limited

Basic information
Country of originIndia
IndustryAgriculture and food processing
Date modified31.1.2017 09:05:52
Date published6.2.2015 09:28:13
Project details
Project type:Trade intermediary (agent, representative, distributor)
Project abstract:Haldiram Snacks Private Limited, Indian company specialised in manufacturing of Indian snacks (savouries), is searching for Finnish partners for importing into Finland, warehousing and distributing the goods to the Finnish supermarkets like Kesko and Prisma.
Project description:

The company, established in 1989 is based in New Delhi and currently employs more than 10000 persons.

The company’s main products include vegetarian dry snacks and savouries, which have shelf life on an average of one year. The Brand is a household name in India as well as among Indians across the world. It is seen as a symbol of trust, taste and authenticity. The in store marketing campaigns in Finland, in the past, has proved that the products highly appeal to the Finnish taste buds as well. The products sell very well in supermarkets like Tesco and Walmart in Europe and the US.

The products come in attractive International grade packing of 80gms, 200gms and 400gms and carry a very high margin on the products. The products do not have direct competition in the market and can thus be sold at a premium. The seller in Finland will have the liberty to set the market price. The MM company also provides a lot of marketing support to establish the products in a new market.

The manufacturer offers other product categories as well such as Ready to eat Indian meals, Frozen Indian breads, etc. A healthy relationship would most certainly be financially rewarding for the potential partner.

The potential partner can also expand to cater to the other Northern Europe markets from Finland.

The customers so far have been spread in over 30 countries across the globe. Products are being bought by Nationals of Foreign countries as much as by Indians living in India and in Foreign countries.

Working capital requirement is ~10000 Euros for a 40 feet container worth of one consignment and can be financed using Letter of Credit with the bank. The products have been sold by Kesko in the past and have gone through the Finnish customs.

The company ships across the globe, so there are no regulatory risks at all. The products are also well accepted in the market and there are no market risks either. Contract and agreement on terms of trade would be required between Haldiram’s and the interested distributor in Finland. This shall also include the marketing support that the distributor will be able to provide in the Finnish/Nordics market.

The company is ISO 9000 and ISO 22000 certified and is also HACCP and FSSAI compliant.

If you are interested in this company, please contact Finnpartnership’s company spotter assigned for this company. Contact information can be found below.

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Expected input of the partner:The company is currently looking for a Finnish Food importer, already selling to Finnish Retail chains, to do three things.1. Import goods to Finland, including handling the Finnish custom authorities.2. Warehousing the goods in its warehouses.3. Sell and distribute the goods on demand to Finnish Retail chains like Kesko, S-Rhyma and may be the foreign stores like Lidl as well, if they do local procurement in Finland.It would be imperative that the importer understands how companies like Kesko and S-Rhyma does business with importers, have good working relationship with the category decision makers in these organisations and is aware of the working of the Finnish customs as well as the preferences of Finnish consumers. The partner should also be able to organise marketing campaigns independently. Financial assistance can be provided by the MM company for the initial marketing where necessary and agreed. To sum up, the main role of the partner will be: - Get orders from Super market chains like Kesko, S-Ryhma and others- Place order with Haldiram’s- Get customs clearance for the shipment/containers that arrive at Helsinki- Make arrangements for temporary storage- Distribute to the desired stores as per the order placement system of Kesko and S-Ryhma- Run marketing campaigns together with Retail stores and MM company to firmly establish and promote the products.
Company information
Company name:Haldiram Snacks Private Limited
Organisation type:Company, enterprise or trading name
Contact details
Address:B1-H3 Mohan Co Opeative Industrial Estate, Main Mathura Road
Postal code:-
City:New Delhi
State:India
Phone number:+91-11-28898010/11
Fax number:-
Web page:http://www.haldiram.com
Company email:bmsharma@haldiram.com
Company size
Number of employees:over 250
Annual turnover, €:10 - 50 million
Annual balance sheet total:over 43 million
Certifications/quality standards:ISO 9000, ISO 22000, HACCP
Already engaged in international co-operation:Yes
Percentage of transnational activities:10 to 49 %
Contact person
Title (Mrs, Mr, Ms):Mr
First name:Brij Mohan
Last name:Sharma
Title (operational):Assistant General Manager
Phone number:+91 98111 33391
Email:bmsharma@haldiram.com
Reference
Name of the organisation:-
Contact person:-
Company information prepared and verified by
COMPANY INFORMATION VERIFIED BY EXTERNAL ORGANISATION:Yes
Name of the organisation:Argent Business Services Oy
Finnpartnership Company Spotter assigned
Company Spotter assigned for Partner Identification in Finland:Yes
Name of the organisation:Smart Internationalization
Contact person:Juha Merinen
Email:juha.merinen[at]smartinternationalization.fi
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